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Leading and Managing the Start-up is a Course

Leading and Managing the Start-up

Started Jan 17, 2017

$125 Enroll

Full course description

In this Certificate, you learn to identify, assess and prioritize financial regulations.

  • Taught by Kumar Rajaram, PhD.
  • Analyze a process scientifically to find its bottleneck/s and evaluate options for improving and balancing the process.
  • This Course shows a new entrepreneur the inside workings of a business process, viewed with precision. 

Leading and Managing the Start-Up

  • Taught by Professor Kumar Rajaram, PhD, Corinne Bendersky, Ph.D and George T. Geis, PhD.
  • Focuses on the core capabilities one needs to set up and grow new business.
  • This Certificate shows a new entrepreneur the inside workings of a business process.

Home : Certificate

Learn How Start-Ups 
Start and Grow.
Gain Global Leadership Skills.

This Certificate in Leading and Managing the Start-up focuses on the core capabilities you’ll need as you set up and grow your new business. Here are some of the areas we are going to explore: business operations, the culture, team effectiveness, strategic decision making, change management, capital investments, cash flow and working capital management, and corporate business development.

This Certificate has three Units so you can easily fit the learning into your personal schedule.

Download Syllabus

Tuition covers all three Units.


Unit 1 Unit 2 Unit 3

Leading and Managing the Start-Up 1

Entrepreneurial Operations: This Unit shows a new entrepreneur the inside workings of a business process, viewed with precision. Professor Rajaram begins with a scientific understanding of operations management, demonstrating the steps in process analysis, and then discusses variability and its impact on a process, using Little’s Law to illustrate the assessment, and shows how and when to use work-in-progress buffers. He completes the course by addressing various ways to reduce process variability and its effect on lead times.

You will learn to:

  • Analyze a process scientifically to find its bottleneck(s) and evaluate options for improving and balancing the process.
  • Integrate buffers appropriately into your work processes to maximize smooth production output.
  • Use Little’s Law to investigate the impact of variability and cycle times on lead times and bottlenecks, then systematically reduce those impacts.

Leading and Managing the Start-Up 2

Entrepreneurial Human Resources: This Unit focuses on the human side of business. Professor Bendersky moves from the general topic of corporate culture and how it can be consciously shaped and managed to the effective use of teams, then concludes with topics on decision-making and change management, two universal challenges managers face.

You will learn to:

  • Analyze organizational culture to proactively shape and reinforce it for strategic alignment.
  • Build, coach and develop teams in your business so that they work together efficiently confidently, and productively.
  • Take an informed, analytical and strategic approach to making decisions and proactively managing dynamic change within your organization, using structured processes and best practices.

Leading and Managing the Start-Up 3

Entrepreneurial Finance: This final Unit in the Leading and Managing the Start-up Certificate addresses growth as seen through a financial lens. Professor Geis’s topics include analyzing a business opportunity via a pro forma, including Internal Rate of Return and Net Present Value. Next are investigations of cash-flow management, accounts receivable and using trade credit, followed by examples showing various approaches to expansion, both organic and inorganic.

You will learn to:

  • Evaluate the financial returns of potential business investments and strategic initiatives, using structured business analysis processes.
  • Manage the key areas of accounts receivable, collections and credit, maintaining clear internal policies and procedures.
  • Consider a range of business-development options to work with other firms for mutual benefit, including partnerships and alliances, acquisitions, joint ventures, licensing agreements and other types of business growth.

Who should enroll:  This Certificate is ideal for individuals who want to increase their skills and value to their future organizations, including those planning a career in:
  • Business Ownership
  • Business Leadership
  • Entrepreneurship
  • Marketing Management
  • Accounting
  • Finance
  • Investing
  • Product Development
  • Service Development


Kumar Rajaram, PhD

Dr. Kumar Rajaram is a Professor of Operations and Technology Management at the UCLA Anderson School of Management. Professor Rajaram's current research interests include improving operations in the health care industry, non-profit sector and in the process manufacturing sectors including food processing, pharmaceuticals and the petrochemical industry. He has focused on developing analytical models of complicated systems with a strong emphasis on practical implementation. His work has been published in leading research journals such as Operations Research, Management Science, Manufacturing and Service Operations Management, Marketing Science and the European Journal of Operational Research.

He has been awarded the Eric and 'E' Juline Faculty Excellence in Research Award at the UCLA Anderson School. Professor Rajaram has developed a new control paradigm called "Robust Process Control" to increase the productivity of large-scale industrial processes. By focusing on the design and control of these processes in operational environments, this technique has resulted in four-fold increases in productivity in several types of industrial processes. These methods have been implemented at several process companies worldwide. This work was awarded the prestigious Franz Edelman finalist award for outstanding applications of operations research and management science techniques to practice by the Institute for Operations Research and the Management Sciences (INFORMS). He has also developed techniques to better balance supply with demand for products with short life cycles and highly unpredictable demand. This work has been applied at several large fashion retailers in Europe and North America and has resulted in substantial improvements to profitability at these sites. At the UCLA Anderson School, Professor Rajaram teaches the MBA core course on operations and technology management, various Executive Education courses and doctoral level courses on operations management and models for operations design, planning and control. He has been awarded the George Robbins Award, the Citibank Award and the Neidorf "Decade" Award for excellence in teaching at the UCLA Anderson School.

Corinne Bendersky, PhD

Dr. Corinne Bendersky is an associate professor of Management and Organizations at the UCLA Anderson School of Management. She has been a member of the faculty since 2002, and teaches in the MBA and Fully-Employed MBA programs. She received her B.A. with honors from Oberlin College, and her Ph.D. in Management from the Massachusetts Institute of Technology's Sloan School of Management.

Prior to joining academia, Dr. Bendersky worked as a mediator, dispute systems design consultant and negotiation trainer. Professor Bendersky's research focuses on various aspects of organizational conflict management and negotiation processes. She has published articles in numerous academic management journals and books. Dr. Bendersky’s current research focuses on conflicts over status, or social esteem. Emphasizing symbolic resource interests and the causes and consequences of pursuing status ambitions contributes new insights to the role of conflict in group performance and how status hierarchies evolve over time.

George T. Geis, PhD

Dr. George T. Geis  is an adjunct professor of Information Systems at the UCLA Anderson School of Management. Geis teaches in the areas of mergers & acquisitions, financial modeling, entrepreneurship, and accounting. He has been voted Outstanding Teacher of the Year at UCLA Anderson four times and has received a number of other teaching awards. Dr. Geis has also served as Associate Dean and Faculty Director of UCLA Anderson's Executive MBA program. He is currently Faculty Director of Anderson's Mergers and Acquisitions Executive program. Geis has also taught mergers and acquisitions at the Haas School, UC Berkeley and has been a visiting professor at Bocconi University (Milan) and at Darden School of Business (University of Virginia).

Dr. Geis is an expert on M&A activity in technology, communications and media markets. His most recent book, Digital Deals, provides a blueprint for planning and executing sound corporate business development strategies. Geis' research interests include market modeling for M&A-related strategies as well as venture initiation and growth processes. A National Science Foundation and Woodrow Wilson Honorary Fellow, Dr. Geis has extensive consulting experience and has published dozens of professional articles and six books. He is the recipient of the Financial Executives Institute Award for outstanding achievement in finance. Dr. Geis taught in the LEAD Summer Institute for minority youth for more than 10 years. He has provided management education for directors of Head Start programs nationwide as well as for Iraq veterans in UCLA’s Entrepreneurs’ Bootcamp for Veterans with Disabilities. His 16-tape lecture series on “Statistical Analysis in Business” appeared as part of the Teaching Company’s Super Star Teacher series. Geis is editor of a web site that provides a visual analysis of M&A deals in technology, media and communications markets at Geis also writes an M&A blog at Geis received a B.S. "summa cum laude" and with "honors in mathematics" from Purdue University, an MBA from University of California, Los Angeles, and a PhD from University of Southern California.


The University of California, Los Angeles

Anderson School of Management, Executive Education

*2nd Public University in US | 10th Worldwide*

UCLA uses the motto “A Century of Optimism” for good reason. Students and alumni have a real can-do attitude that has shaped the US and world. This optimism shows up in results: 13 Nobel Laureates, 10 Rhodes Scholars, three Pulitzer Prize winners and more than 100 companies created based on technology developed at UCLA. Notable UCLA alumni include politicians, Oscar® and Emmy® Award winners, and successful executives, including Susan Wojcicki, CEO of YouTube, and Google computer scientist Vint Cerf, widely considered the “Father of the Internet.”

The UCLA Anderson School of Management, founded during the Great Depression, is recognized around the world for its innovations in management education and research.  Earning a Certificate from UCLA Anderson, Executive Education, means you have an unparalleled opportunity to acquire knowledge from some of the world’s best professors who will teach and motivate you to lead and transform global business.

Click here to see all rankings.

Phi Theta Kappa Honor Society

Phi Theta Kappa is a membership honor society that recognizes and encourages the academic achievement of two-year college students. It provides opportunities for individual growth and development through participation in honors, leadership, service and fellowship programming. Phi Theta Kappa has 1,300 chapters and adds 135,000 of the top-performing community college students each year.

Click here to learn how you can become a member.



Course Rules

Question Policy
How is the International Honors Certificate designed? Each International Honors Certificate Course is specialized content from a top university and contains three Units. Each Unit has an end of Unit wuiz which must be passed prior to moving forward. At the end of all three Units, you must pass a Certificate final exam in order to earn the International Honors Certificate.
How is the International Honors Certificate Unit graded? The IHC Units are pass/fail in nature and the student must achieve at least 80% to pass. Students will need to pass the end of Certificate exam to complete and receive the Certificate.
How many times can I take an end of Unit quiz in the International Honors Certificate? The Unit quiz may be taken an unlimited number of times.
How many times can I take the International Honors end of Certificate final exam? Students have two attempts to pass the end of Certificate final exam. Students who do not achieve the required minimum score of 80% by the second attempt will not pass the IHC and will not receive a Certificate.
How long do I have to complete the International Honors Certificate Unit? You will have 90 days to finish the International Honors Certificate.
What if I signed up for the wrong Certificate? (What is the refund policy?) You will have 3 days from purchase by which to request a refund for the International Honors Certificate. If you wish to do so, please email
What if I have a technical or policy question? Please email